What it is: Testing of product positioning, pricing, or audience segments through small-scale ad campaigns.
- Ad creatives and landing pages
- Targeting setup (Google, Meta, LinkedIn, etc.)
- Budget management
- Data analysis and interpretation
- Pivot or scale recommendations
Result: Quick feedback from the market to validate your product or offer before full launch.
Work completion time: 1-2 weeks
More…
Ad creatives and landing pages
We create multiple ad creatives and landing page variants tailored to the specific hypotheses you want to test — whether it’s a new price point, different headlines, unique selling propositions, or product angles. Every element is designed to provoke real user responses that reveal what actually drives engagement.
Result: You instantly see which ideas resonate with your target audience and which fall flat — before committing to a full campaign.
Targeting setup across platforms
We set up targeted campaigns on the right platforms — Google, Meta (Facebook/Instagram), LinkedIn, or others — based on where your audience is most active. We segment audiences by demographics, behaviors, and interests to test how different groups respond.
Result: Real-world feedback on which segments are most responsive and worth scaling into — turning guesswork into clarity.
Budget and ad spend management
You don’t need a big budget to gather insights. We structure the ad spend to be lean yet effective — focusing on learnings rather than reach. Our goal is to extract maximum insight with minimal cost, avoiding vanity metrics and focusing on signals that matter.
Result: Strategic ad spend that delivers meaningful learnings — not just impressions or clicks.
Data collection and insight extraction
After the test runs, we dive into the analytics to interpret the results: engagement, conversion, cost-per-click, bounce rates, scroll depth, and more. We don’t just give you numbers — we translate them into actionable conclusions that help you decide your next move.
Result: A clear understanding of how the market reacts to your message, pricing, and positioning — and why.
Strategic recommendations
We provide a concise roadmap based on test results. If something worked — we tell you how to double down. If something failed — we show how to pivot. You’ll know whether to scale, adjust, or explore a different angle — with data to back every decision.
Result: A confident next step based on real-world proof, not assumptions.
What you get
A market-tested foundation for your product or offer. Real feedback from real users. Strategic clarity on how to position, price, and scale — before investing in a full launch.