Ussue 22.07

Client & Problem

Client: Owner of an online store
Problem: Sales are coming in, but there’s no profit. Every month ends in the red — even though orders keep coming.

What we discovered?

– No unit economics calculation
– CPA is higher than product margin
– Discounts based on intuition, not a structured funnel
– Product range is too broad, inventory is out of control

Why it’s dangerous?

From the outside, the business looks alive — but it’s slowly killing the founder.

What to do?

Message us — we’ll run a full anti-crisis audit in 72 hours!