Founder Tip of the Day
“Differentiate or Disappear”
Anyone who wants to succeed in a saturated market must claim their niche – and show it clearly:
— Choose a unique positioning: fastest bank payout in your region, best service for business transfers, or the most “beginner-friendly” exchange
— Build a recognizable brand identity – colors, tone of voice, visual language
— Focus on one or two outstanding features and promote them everywhere
— Build community trust: user stories, reviews, real faces in live support
— Provide content that informs rather than just sells – guides, market analysis, security tips
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Competing on price alone is a race to the bottom. Trust and clarity are what win.