Founder Tip of the Day
“How Hotels Can Boost Occupancy During the Off-Season?”
Remember these simple rules that will definitely help you fix everything:
— Repositioning strategy: Shift from being a “summer hotel” to promoting wellness weekends, business retreats, or food and wine tourism.
— Seasonal packages: Create special offers for couples (“Romantic Weekend”), business clients (“Conference & Stay”), and families (“Autumn Family Package”).
— Targeted advertising & retargeting: Promote to local residents within driving distance, business travelers, and international tourists seeking off-season experiences.
— Partnerships: Collaborate with Booking, Airbnb, travel agencies, restaurants, and wineries.
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The outcome: steady guest flow year-round, reduced seasonality risk, and higher average revenue per booking.