Founder Tip of the Day
“How Ski Resorts Can Stabilize Revenue Beyond the Winter Season?”
Remember these simple rules that will definitely help you fix everything:
— All-season positioning. Shift the brand from “just skiing” to a year-round mountain destination. Promote wellness retreats, hiking tours, mountain biking, and family events during spring and summer.
— Dynamic pricing & packages. Introduce flexible prices depending on demand. Offer weekend packages (“Friday–Sunday Ski & Spa”), family bundles, or “off-peak” discounts for locals.
— Digital transformation. Upgrade booking systems, add online prepayments, and integrate CRM for personalized offers. Automate retargeting ads to re-engage past guests.
— Partnerships. Collaborate with airlines, travel agencies, and local businesses (restaurants, spas, cultural events) to create package deals and attract new audiences.
— Client diversification. Focus not only on international skiers but also on regional guests within driving distance, corporate retreats, and wellness tourists.
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The outcome: predictable year-round occupancy, reduced financial risk, and stronger brand loyalty among both local and international visitors.