Issue 31.07

Client & Problem

“Why Isn’t Your Marketing Working?”

The problem isn’t always in targeting, creatives, or the agency.
Most often — it’s a strategic gap:
— unclear business model
— marketing not aligned with sales
— ads driving traffic into a black hole

Marketing can’t fix broken foundations

It’s not supposed to carry the entire business on its back.
The result? Burned budgets, doubt, and founder fatigue.

That’s why we never start with traffic

We start with a diagnosis: What are you selling, to whom, and why?
Only then do we plug in tools.