Issue 22.09

Client& Problem

Why Online Schools Struggle to Scale in 2025?

Despite booming demand for digital learning, many EdTech businesses face the same obstacles:

Common problems include:

— High ad costs: CAC on Meta/Google has doubled since 2023.
— Weak funnels: leads drop between registration and first lesson.
— No retention: 60% of students quit after the first month.
— Overload on the founder: CEOs handle both sales and operations.

The result?

Ad spend grows, churn stays high, and schools stagnate despite demand.