Client& Problem
Why Crypto Exchanges Struggle to Grow Their User Base in 2025
Despite the booming interest in crypto, many exchanges face the same obstacles.
Common problems include:
— High competition. Dozens of platforms compete for the same users.
— Low trust. Users hesitate to deposit funds due to weak brand presence.
— Weak onboarding. Registration and KYC processes are often long and confusing.
— Ineffective marketing. Campaigns target “everyone,” instead of focusing on specific user groups like traders, investors, or beginners.
The result?
As a result, exchanges lose potential clients daily, while bigger platforms dominate the market.