Client& Problem
“How we helped a crypto exchange stand out and double new customers in 5 weeks”
Client: Mid-sized European crypto exchange
Problem: Oversaturated market. Ads looked just like the competition. The brand got lost in the social media feed.
What we did?
— Defined a new positioning: “Fastest bank payout in under 30 minutes”
— Redesigned the visual identity: bold colors, short punchy slogans
— Replaced generic price ads with customer success stories and trust signals
— Created a 7-day “First Trade” onboarding campaign with tips and bonuses
— Built partnerships with local finance bloggers to strengthen brand trust
Result After 5 weeks:
— New customer registrations up by +95%
— First-trade rate increased from 21% to 39%
— 70% of surveyed users cited the “30-minute payout” as the main reason for signing up