Client& Problem
“How We Helped a Spanish Hotel Boost Direct Bookings by 65% in 2025”
A Barcelona hotel depended on Booking.com and Expedia, losing up to 25% in commissions. Their website was outdated, and they had no CRM. With new GDPR rules, their client database became nearly useless.
What ReversWeb Did?
— Relaunched the website with mobile-first booking and WhatsApp integration.
— Implemented GDPR-compliant CRM for client data and communications.
— Launched targeted ads on Instagram and TikTok focusing on locals and business travelers.
— Set up email and WhatsApp campaigns to re-engage past guests.
— Improved SEO to drive direct bookings from Google and reduce dependency on OTAs.
The results in 4 months:
— Direct bookings increased by 65%
— OTA share (Booking/Expedia) dropped from 70% to 40%.
— Average booking value grew by 18% through upsell packages (spa, transfers, tours).
— The hotel became less dependent on aggregators and gained predictable revenue.
Client feedback:
“We were always dependent on OTAs. Now we have our own booking channel and control our revenue. ReversWeb helped us adapt to Spain’s 2025 market.”