Client& Problem
“How We Helped an Italian Hotel Increase Off-Season Occupancy by 27%”
A coastal hotel in Italy struggled with low bookings after summer. Winter occupancy dropped below 20%.
What ReversWeb Did?
— Audited the business model and repositioned the hotel as a wellness and corporate retreat destination.
— Designed seasonal packages: wellness weekends, wine tours, business conferences.
— Launched targeted ads focusing on local residents (within 300 km) and international guests from Germany and Switzerland.
— Automated bookings with CRM and implemented email marketing to re-engage past guests.
The results in 6 months:
— Off-season occupancy increased from 20% to 60%.
— Average booking value grew by 25% thanks to premium wellness packages.
— The hotel broke free from seasonal dependency and secured year-round demand.
Client feedback:
“We used to only survive in summer. Now we’re seeing bookings in November and even February. ReversWeb helped us discover a new audience and rebuild our strategy.”