Client& Problem
“How ReversWeb Helped a Swiss Ski Resort Boost Summer Bookings by 29%”
A ski resort in Switzerland earned 90% of its revenue between December and March. After winter, occupancy dropped below 15%. The resort had no summer offers, weak digital presence, and relied heavily on booking platforms with high commissions.
What ReversWeb Did?
— Audited the business model and repositioned the resort as an all-year mountain retreat.
— Developed summer packages: wellness weekends, cycling events, family camps.
— Launched digital ads on Instagram, TikTok, and Google targeting regional guests (within 400 km).
— Implemented a CRM system to segment clients and personalize offers.
— Improved SEO and optimized the website for direct bookings in multiple languages.
The results in 4 month:
— Summer occupancy grew by 29% compared to the previous year.
— Direct bookings doubled, reducing dependency on OTAs (Booking, Expedia).
— Average spend per guest increased by 22% thanks to premium packages.
— The resort secured a steady cash flow outside the ski season.
Client feedback:
“We never thought summer could become profitable for a ski resort. ReversWeb helped us build new revenue streams and break the dependency on snow.”