Client& Problem
“From No Clicks to 230 Qualified Leads in 10 Days”
Client: B2B SaaS startup with a promising product — but no traction.
The challenge?
A complex value proposition no one could understand.
What we did?
— Rewrote their landing page to speak human, not tech
— Reframed the offer from “features” to “outcomes”
— Launched 3 ad sets testing emotional pain points
— Built a lightweight lead form for low-friction signups
Result
— 230 qualified leads in 10 days
— 6 discovery calls booked within the first week
— Product finally had real-world feedback
Lesson: don’t scale until the offer clicks.